Yahoo Alpha Mums/Direct Marketer's new target is " The Alpha Mum"

"Alpha mums are the group which direct marketers should be targeting if they want to improve their returns on investment, according to a new report.USA Today describes the new social group, alpha mums, as those mothers with spending power and influence and it generally includes business women who work from home, are self-employed and enjoy a good social life meeting other women who they often influence.Perrin Kaplan, the vice president of marketing for computer game manufacturer Nintendo, told the newspaper: "It is not a fad - it's permanent."Alpha mums are one of our key targets, because they have this high social-networking factor."

Written by Direct marketers' new target is 'the alpha mum' - Marketing News - BusinessStrata

Gin Lemonades,Mojito Cocktails @ 2 pm Playdates. I am loving my Foreign Mummies/Daddies

Today Jaden and I had a wonderful play date. A Mum originally from London and a Dad originally from South Africa and their respective kids. We first stopped off at a pub to get take-out. Yummy french fries and honey spicy wings. Then we headed over to the South African Dad's lovely brownstone in my neighborhood, Clinton Hill. After the kids ate their food and was off to play. Our SA Dad made us a pitcher of this mad cocktail. Gin/lemonade/fresh strawberries. All three of us parents lounged in his garden sipping our cocktails and commenced to talk about many things. How expensive private school are in America, the insanity of paying $25,000 to $35,000 a year for a 5 year old to attend kinder-garden. About different cultures, holidays we have all had over the summer. Mostly we talked about drinking mad cocktails at 2 pm in the day whilst on a play date. When it was all done, I gleefully walked home with Jaden in tow home. Xxxxx

I Was In A 2 day Funk..Now I Am Very MOTIVATED

I was in a 2 day funk, hence no entries the last day , had a fender bender with my hubby's car yesterday . Another idiot runs a red light and well it just makes me so jaded to drive again. No FAITH in drivers honoring red lights anymore. Maybe I should take a defensive course. Well everyone is safe and sound and this has me even more motivated to get back to work and be able to afford the luxury of a " driver" yes I want one of those. Jaden is such a sweet little boy, showering me with endless kisses to cheer me up. I love him so. On another note, I started a 7 day super cleanse. After which I am back to 5 day gym workouts and watching my diet. All this is part of my re-invention. Now need to focus on no procrastinating, and only 10 minutes a day on Face-Book. My screen-play is going full speed ahead and I have two amazing real estate deals in the pipeline. Monday 24Th August 2009. An amazing new beginning.

I Am Saying This Whole Mummy-Thing Is Not That Bad After All

So it is 4 years now that I am some one's mummy. Jaden's mummy in fact. I have felt beyond overwhelmed, fearful, anxious,major lost of identity, over the last 4 years. Today I feel love, joy and I am okay with not being the "perfect mum" that caused me to have all those initial feelings in the first place. Don't get me wrong I still have major anxiety, and I function daily in an overwhelmed state. My son Jaden when he runs to me and kisses me and tells me all the things a mum wants to hear from her child " I love you mummy". I look into my son's eyes and all I see is happiness. I know that I am going to be okay despite it all. I love being Jaden's mummy and I am starting to love "Naima" as a mother.

The Dreaded,Freaking Football Season Has Begun

So the dreaded freaking football season has begun. Today after dropping off my beloved cousins who were on holiday with us for the last two weeks, I met my hubby for cocktails. The set up... stormy, rainy, sexy Friday night. I met my hubby at one of our favorite little neighborhood spot Luz for mulatto mojitios(dark rum). Delish dinner, funny conversation, I made sure to look extra hot in a white halter dress and red heels. Also made sure my nanny had Jaden asleep by the time we got home. And what is the first thing my wonderful hubby does? He puts a FOOTBALL game on!!!!!!! Now I know the night is still young and if I was to stay up and not get too bored and fall asleep...after the "game" some rather hot love making will occur...but damn is this how it is going to be?... Will football be our new "foreplay"? Should I be a bit peeved or be the very understanding wife?

I Have Been Missing In Action Since February, I can Explain!!!!

So I have been missing in action since February...wait I can explain. Okay so during my downtime as a real estate broker and mad mummy blogger at night, I came up with the genius, rather splendid idea actually to chronicle my mummy and fellow yummy mummy friends ...and all our insane, hysterically ,hilarious and downright scandalous adventures into a screen-play. Yes that is right you read it a SCREEN-PLAY...ever since then I have been writing, writing in a mad sort of way. And if I do say so myself have come to the conclusion that I am very good at writing and telling stories. Now all of my characters are LOOSELY based on my life and a few mummy friends of mine, 90 percent are embellished.....At times I catch myself day-dreaming about it being picked up by a major holly wood company, and I see myself all fabulous with my close friends walking the red carpet at my movie premiere...hey what is that old saying.." see it and you can achieve it"....So stay tuned and in the meanwhile, your mad mummy blogger is back and will be making daily entries... My last entry was about how my short hair cut made me sexy again, well it turns out that lasted a little while then I became all self conscious again and had major havoc with long hooker like weaves, and all that mad stuff...so tomorrow shall tell you some of those tales, a bit tired now since I have had back to back cousins on holiday with me for the last month....muaaah ..oh yeah and my son Jaden turned 4 a few weeks ago, he is such the little man now...xxx