Yahoo Alpha Mums/Direct Marketer's new target is " The Alpha Mum"

"Alpha mums are the group which direct marketers should be targeting if they want to improve their returns on investment, according to a new report.USA Today describes the new social group, alpha mums, as those mothers with spending power and influence and it generally includes business women who work from home, are self-employed and enjoy a good social life meeting other women who they often influence.Perrin Kaplan, the vice president of marketing for computer game manufacturer Nintendo, told the newspaper: "It is not a fad - it's permanent."Alpha mums are one of our key targets, because they have this high social-networking factor."

Written by Direct marketers' new target is 'the alpha mum' - Marketing News - BusinessStrata